The Soft Power
Move from masculine hard force to feminine soft power in influencing the people around you. This evening helps wives influence their husbands, mothers raise their children, and women leaders adopt the spirit of the wise woman—leading with the wisdom of the heart.
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Reham Alrashidi
The Godmother of Femininity
Reham is the first femininity coach in the Arab world, with a career spanning more than 10 years. She has trained over 15,000 beneficiaries through her paid programs and more than 360,000 beneficiaries through the free programs she offers. Reham transitioned from a background in mechanical engineering to “human engineering,” specializing in self-development as the founder of feminine awareness programs. By the grace of God and the trust of her trainees, she has become a leading name of influence and credibility in the field of training and human development.
Coach profile updated: March 2026
Topics
- Learn about the political concept of soft power by Joseph Nye
- Explore the human dimension of the concept of soft power
- The difference between soft power and hard power in influence and change
- The outcomes of using hard power in relationships
- The outcomes of using soft power in relationships
- Discover ways to activate soft power internally and externally to influence those around you